Description:
Nonprofits spend valuable resources on marketing, social media, and content creation, often without a solid brand strategy. That’s where storytelling comes in – by creating a powerful brand story, organizations have the opportunity to significantly increase loyalty and audience engagement.
Successful brand stories explore their core morals and beliefs, authentically share these principles through compelling narratives, and intimately connect with the shared values of their stakeholders.
During this interactive, working webinar, participants will:
- Build a brand framework (vision, values, audience)
- Identify points of audience connection
- Develop a call to action
- Draft a preliminary brand narrative
- Plan integration across social media
Presenter: Lyn Chamberlin, Lyn Chamberlin Leadership