Description:
Year-end giving often brings a wave of generosity, but how do you ensure those donors stick around? Donor retention isn’t just good stewardship—it’s the key to sustainable fundraising. This workshop will unpack why keeping your current donors is more cost-effective and impactful than constantly finding new ones. Learn how strong retention strategies build lasting relationships and increase donor lifetime value. This session will provide practical tools to boost your nonprofit’s donor retention rate and turn one-time donors into lifelong supporters. This workshop will cover:
- What donor retention is, and how to maintain relationships with your existing donors to secure their ongoing support
- Proven strategies to retain both repeat and firsttime donors
- How to involve both board and staff in improving your organization’s donor retention rate
Presenter: Shari Adams, Shari Adams Consulting
Resources
Fundraising Effectiveness Project
Thank You Letter Resources
- (Scroll to the bottom for a Thank You Letter Checklist)
Donor-Centric Content Tool (Free!)
Best Practices – Online Fundraising and Donation Pages
Charitable Contributions: Substantiation & Disclosure Requirement (See page 4 for requirements under Goods & Services for token exception)